Ali Tatum II — A Modern Artist Hub for Music, Shows, and Fan Updates
A performance-ready artist website designed to spotlight new releases, organize a growing discography, and guide fans to streaming platforms, live events, and email updates.
Experience the Build
Dive into the production experience or reach out directly—each link opens the door to SoLoVision's next engagement.
Visit alitatumii.com
Explore the live site featuring the latest single and fan pathways.
Visit site Music↗Browse the music catalogue
Discography pages with direct launch links to streaming platforms.
Visit site Events↗View upcoming shows
Tour calendar and booking request entry point.
Visit site Media↗See the gallery
Captured moments on stage to reinforce presence and momentum.
Visit siteClient Snapshot
Ali Tatum II needed a digital home that feels as polished as the music—one place to promote new singles, highlight a growing catalogue, share a clear origin story, and convert casual listeners into subscribers who never miss a release or show. The result is an editorial, mobile-first experience built around clear hierarchy and frictionless outbound listening links.
- Client
- Ali Tatum II
- Industry
- Music / Entertainment
- Location
- Fostoria, Ohio
- Engagement Scope
- UX/UI design, content structure, responsive build, streaming + booking pathways
- Primary Audiences
- Fans, venues, event partners, and streaming listeners
Site Sections
Home, About, Music, Events, Gallery, Contact
Primary Actions
Listen, follow, subscribe, request booking
Key Content
Latest single, album tracklist pages, releases matrix, tour messaging
A Single Destination for Fans (and a Stronger Release Funnel)
Artist sites often lose momentum when the “listen” action is buried, content is scattered across platforms, or visitors don’t know what to do next. The goal here was a simple, high-performing funnel: spotlight the newest release, present the catalogue with clean metadata, and pair every page with a clear next step (listen, follow, book, or subscribe).
Release-first storytelling
Lead with the newest single/album and route fans directly to Spotify, Apple Music, YouTube, and smart links.
Disciplined discography UX
Keep releases scannable with consistent artwork, dates, track counts, and one-click listening actions.
Tour + booking clarity
Make it easy to find shows and provide a straightforward path for booking requests.
Always-on fan capture
Use opt-ins for “never miss a show” updates to build an owned audience for releases and tour announcements.
Our Approach
Editorial Structure + Conversion Clarity
We structured the experience around how fans actually behave: they arrive from social or streaming, they want to listen immediately, and then they decide whether to explore the story, view events, or subscribe. The design prioritizes clear hierarchy, minimal friction, and consistent CTAs across the site.
Content & funnel mapping
Defined the primary actions (listen, explore catalogue, view shows, book, subscribe) and designed navigation to keep them one tap away.
Information architecture
Organized pages around discovery: Home for the latest drop, Music for catalogue depth, Events for live momentum, Gallery for social proof.
Visual system
Created a bold, high-contrast, performance-forward design language that supports strong typography and fast scanning.
Responsive build & QA
Validated mobile-first layouts and ensured outbound links and actions stayed clear and consistent across screen sizes.
Project Objectives
Make listening the primary CTA
Keep streaming actions above the fold and repeat them in the catalogue so visitors never have to hunt.
Present music like a product catalogue
Treat releases with consistent metadata and actions to reinforce credibility and professionalism.
Support live momentum
Provide an events hub plus a booking request pathway to create opportunities beyond streaming.
Convert visitors into subscribers
Use newsletter signups for release alerts and tour dates to build an owned audience over time.
Design System Highlights
The visual language blends cinematic depth with a confident accent palette, reinforcing the team’s dedication to clarity and innovation.
High-contrast, stage-ready palette
Dark-forward styling with bright highlights to keep focus on key CTAs and release art.
Bold typography hierarchy
Strong headlines and disciplined body copy for a modern, editorial feel across pages.
Reusable release modules
Consistent patterns for singles/albums, including artwork, release metadata, and listening links.
Content Strategy
Latest-release spotlight
Homepage centers on the current single/album with immediate listening pathways and supporting context.
Story + credibility
About content reinforces identity and artistry—blending R&B, soul, and pop with heartfelt storytelling.
Fan retention
Email opt-ins anchor the experience so fans get tour and release alerts without relying on algorithms.
Technical Highlights
Outbound platform routing
Clear, consistent linking to Spotify, Apple Music, YouTube, and smart link destinations for every release.
Structured release pages
Music pages present albums and singles with clean metadata to support scanning and discovery.
Conversion-first CTAs
Repeatable CTA modules across the site keep the next action obvious on desktop and mobile.
Visual Showcase
A clean, editorial layout that keeps the spotlight on new music while making it easy to explore catalogue depth and show activity.
Before — Links scattered across platforms
Fans often arrive from social or streaming and need a single place to listen, learn the story, and follow the journey. The new site consolidates those paths into one experience.
- • No single destination to route fans across releases and platforms
- • Catalogue discovery was harder than it needed to be
- • Events and booking pathways needed clearer calls-to-action
Homepage prioritizes the latest release and routes visitors to the catalogue, events, and email signup pathways.
Mobile-first discovery
The mobile experience keeps “listen now” actions within reach and makes it easy to jump between releases, shows, and the story without friction.
Component highlights
- • Touch-friendly CTAs for streaming links
- • Scannable release metadata for quick decisions
- • Clear navigation to Events, Gallery, and Contact
A stronger home base for releases, touring, and growth
The new website creates a professional, brand-aligned hub that supports releases and live momentum while building an owned audience through email capture.
- Fans can reach the latest music in one click from the homepage.
- Catalogue pages provide a clear archive of singles and albums for discovery.
- Events messaging and booking CTAs make it easier to convert interest into opportunities.
- Gallery content reinforces performance credibility and social proof.
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