How to Promote Your Music on Instagram
1. Optimize Your Profile
Your bio is your digital elevator pitch. Use a clear profile picture (your latest press shot or album art), and a concise bio that tells people who you are and what you're promoting right now.
2. Leverage Stories & Stickers
Don't just post to your feed. Stories are where your core fans hang out. Use the "Link" sticker to direct people to your SoLoLink.
3. Reels are for Reach
Create short-form content using your original audio. When a Reel goes viral, thousands of new listeners will head to your profile.
CTA Strategy: Always end your Reel caption with "Link in bio to stream full track."
4. Why SoLoLink?
Using a generic link in bio tool often loses fans in the "click journey." SoLoLink's smart routing ensures that when a fan clicks, they are instantly directed to their preferred music service (Spotify, Apple, etc.), reducing drop-off rates by up to 40%.