Building an Artist Brand from Scratch
Updated 1/21/1970
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1. Define Your Aesthetic
Are you dark and moody? Minimalist and clean? Loud and vibrant? Your brand should reflect the emotion of your music.
2. Visual Consistency
Use the same color palette and typography across your SoLoLink, social media, and Spotify profile.
3. The Power of "One Link"
Confusing your fans with multiple links (Merch site, YouTube, Spotify separately) dilutes your brand. Your SoLoLink should be the "One Truth" for everything you do.
4. Professionalism Matters
A custom branded URL and a sleek, fast-loading landing page signal to labels and festivals that you are a serious professional.