1. The Profile Picture

Use a high-contrast, professional-looking headshot. If you're a personal brand, your face is your logo.

2. The Bio Hook

Your bio should answer: "What do you do?" and "Why should I follow you?" in under 150 characters.

3. The 5-Link Maximum

While you can add dozens of links, the "Analysis Paralysis" is real. Focus on your 3-5 most important calls-to-action.

4. Visual Layouts

Different goals require different layouts:

• Grid Layout: Best for visual creators (Instagram/Pinterest).
• List Layout: Best for services, affiliate links, and pure information.